Work Experience
Razorfish France - Paris ( January 2021 - Present )
Senior UX Designer
Job responsibilities :
- Call for projects - From client brief to project pitch.
- Product design - research & discovery , benchmarking, ideation, wireframing, Design system, User tests
- Design Tools & Documentation - I designed a UX design system that allow designer to kickstart any projects along with support decks on specific topics : Accessibility & Eco-conscious design.
- Coach Junior designers & supervise their work with feedbacks & recommendations.
Clients I worked for :
🇫🇷 France: Renault , Axa, Université de Lorraine, Voilà.events, Invivo, EDF, Castorama, Dior, Mcdonald 🌎 International : Nissan, Sanofi, Publicis Group, Ferrero Rocher…
LifcoSal - Lebanon ( June 2022 - Present )
E-commerce manager
Job responsibilities :
- Website content management & design (Shopify)
- Layout a multichannel marketing strategy & communication (Meta business suite / Newsletter / Social medias / In-store )
- Manage & enhance workflow (supply chain / product data management / Content management )
- Performance analytics & reporting
Brands I manage :
🇱🇧 Original Marines Lebanon , Yamamay Lebanon , Carpisa Lebanon
Freelance - Paris ( April 2020 - January 2021 )
Product Designer
Job responsibilities :
- Product Design : UX/UI Audit - UX Writing - Wireframing - Service Blueprints - User research and benchmarking - Design System - UX/UI & Service Design
- Consulting in accessibility : Accessibility Audit - Training , Coaching , Masterclasses on demand - Accessibility by Design
- E-commerce Consulting : Shopify websites development - Performance recommendations - Training & knowledge sharing - Audit & conversions recommendations.
Clients I worked for :
🇫🇷 France : Collective Thinking, Glucoz, La Durée Paris, Infotel, LVMH, Suricats
🇱🇧 Lebanon: Original Marines, Yamamay, Carpisa, Kasanova, White Wall Beirut
🇦🇪 Dubai : Serene for her, Room Envy
Welcome to the Jungle - Paris ( October 2019 - April 2020 )
Freelance UX Designer
Job responsibilities :
- Official Website Redesign - I helped the Product design team to restructure the official website structure in order to fully revamp it with the new branding.
- Performance optimisations on accessibility & SEO
- Full audit on ATS & Website to create an UX technical debt list.
Ubisoft Paris - Paris ( September 2018 - September 2019 )
UX Designer
Job responsibilities :
- Restructure & Redesign an internal tool - A back office management tool for Web Content integrator that centralise and allow the application of different front skins to games websites.
- User testing
- Tech specifications writing in Jira.
Useragents - Paris ( February 2018 - August 2018 )
UX Designer
Job responsibilities :
- Ux design : Benchmarking, Wireframes, Audits, Brainstorming, Service blueprint
Clients I worked for: France: Franprix, Fédération Française du Tennis, ByMyCar, PMU
Education
🇫🇷 France
École Supérieure du Digital - Paris 2017-2019
Master in Digital Strategy, E-commerce & Startups
Le Wagon - Paris - 2017
Fullstack Web Developpement
🇱🇧 Lebanon
Académie Libanaise des Beaux Arts - Beirut - 2014-2016
Master Multidisciplinary Design
Académie Libanaise des Beaux Arts - Beirut - 2011-2014
Bachelor interior architecture
Lycée Franco-Libanais - Beirut - 2011
French Baccalaureate in Social Economy with high distinctions.
Category | Skills / tools |
---|---|
FigmaAdobe suiteWireframesDesign system | |
FigmaNotionAirtableUser testingworkshopsPerformance auditsUser researchpersonas | |
ShopifyExcelPluginsIntegrationsPerformance reviewGoogle adsClarityAnalytics | |
Content squarelighthouseAuditsHTML / CSSSEO | |
🇫🇷 French🏴 English🇱🇧 Arabic (Basic)Stand up comedyConferences |