Lead UX/UI Designer

Job responsibilities :

• Build a new design system from scratch
• Fully redesign the whole platform’s B2C and B2B interfaces.
• Design system documentation
• Coach designers & developers around design system & how to apply it
• Manage a squad of designers and developers & create a design culture

Features deployed:

Search engine, 3D map , product template, conversion funnels…

Lead E-commerce Specialist

Job responsibilities :

• Developed and managed the e-commerce websites for multiple brands, including Yamamay, Original Marines, and Carpisa in Lebanon.
• Oversaw a portfolio of 10000+ SKUs for each brand, ensuring seamless deployment on Shopify.
• Conducted continuous monitoring and analysis using Google and Meta Analytics to enhance SEO and marketing performance.
• Implemented ongoing UX improvements to optimize customer experience and engagement.

Features deployed:

Translation , Reviews, SEO optimizations , analytics tools, Shopify stores

Senior UX Designer

Job responsibilities :

• Call for projects - From client brief to project pitch.
• Product design - research & discovery , benchmarking, ideation, wireframing, Design system, User tests
• Design Tools & Documentation - I designed a UX design system that allow designer to kickstart any projects along with support decks on specific topics : Accessibility & Eco-conscious design.
• Coach Junior designers & supervise their work with feedbacks & recommendations.

Clients I worked for :

🇫🇷 France: Renault , Axa, Université de Lorraine, Voilà.events, Invivo, EDF, Castorama, Dior, Mcdonald 🌎 International : Nissan, Sanofi, Publicis Group, Ferrero Rocher…

CEO & E-commerce director

Big moment studio is my own company that onboards various side projects as well as assisting & providing reinforcement to my family’s business.

Job responsibilities :

• Website content management & design (Shopify)
• Layout a multichannel marketing strategy & communication (Meta business suite / Newsletter / Social medias / In-store )
• Manage & enhance workflow (supply chain / product data management / Content management )
• Performance analytics, reporting & SEO

Brands I manage :

Original Marines Lebanon , Yamamay Lebanon , Carpisa Lebanon, Room envy , Laure Derrey , Original Marines MENA.

Product Designer

Job responsibilities :

• Product Design : UX/UI Audit - UX Writing - Wireframing - Service Blueprints - User research and benchmarking - Design System - UX/UI & Service Design
• Consulting in accessibility : Accessibility Audit - Training , Coaching , Masterclasses on demand - Accessibility by Design
• E-commerce Consulting : Shopify websites development - Performance recommendations - Training & knowledge sharing - Audit & conversions recommendations.

Clients I worked for :

🇫🇷 France : Collective Thinking, Glucoz, La Durée Paris, Infotel, LVMH, Suricats

🇱🇧 Lebanon: Original Marines, Yamamay, Carpisa, Kasanova, White Wall Beirut

🇦🇪 Dubai : Serene for her, Room Envy

Freelance UX Designer

Job responsibilities :

• Official Website Redesign - I helped the Product design team to restructure the official website structure in order to fully revamp it with the new branding.
• Performance optimisations on accessibility & SEO
• Full audit on ATS & Website to create an UX technical debt list.

UX Designer

Job responsibilities :

• Restructure & Redesign an internal tool - A back office management tool for Web Content integrator that centralise and allow the application of different front skins to games websites.
• User testing
• Tech specifications writing in Jira.

UX Designer

Job responsibilities :

• Ux design : Benchmarking, Wireframes, Audits, Brainstorming, Service blueprint

Clients I worked for: France: Franprix, Fédération Française du Tennis, ByMyCar, PMU