Hi there ! I am a Lead Product Designer, passionate about designing & crafting “Good products”*.
*Good products are conceived with an extremely ethical process involving inclusivity, accessibility & eco consciousness.
About Me
I’m a Lead UX/UI Designer passionate about building design systems and e-commerce experiences that scale.
At Bien’ici, I lead the evolution of our design system, shaping a unified, accessible, and future-ready ecosystem that supports one of France’s most innovative real-estate platforms. My goal is to make design operational: faster delivery, stronger consistency, and better collaboration between design, product, and engineering.
In parallel, at WE Holding, I manage the digital growth of international retail brands such as Yamamay, Original Marines, and Carpisa. I oversee large Shopify ecosystems, optimize UX and conversion, and align design with business strategy to create seamless customer journeys from awareness to checkout.
Earlier at Razorfish France, I worked on complex B2C and B2B products that reinforced my belief that great design sits at the intersection of systems thinking, accessibility, and measurable impact.
I see design systems and e-commerce as two sides of the same coin. Both turn complexity into clarity, empower teams, and connect brands with people in meaningful, human ways.
Curriculum Vitae
HTML & CSS
My main expertises
Product Design
Throughout my experience, I had the chance to work on many types of products (B2B / B2C / AI / Web3 / Saas / internal tools…).
My background in web development and my knowledge in design systems allow great collaborations with tech teams.
E-Commerce Savvy
A while ago I helped my father convert all his brands to E-commerce on Shopify.
Since then, I developed a knowledge in the platform and helped many business launch their E-stores.
This has also strengthened my expertise in E-commerce experience design.
Accessibility Consultant
As a deaf person, I have been advocating for accessibility for a long time.
Today, I have acquired enough knowledge and I advise compagnies around Accessibility Thinking that goes beyond the general “web guidelines".
My projects
These brands trusted me with their E-commerce websites
I helped multiple brands develop, deploy & manage their brand’s website in their region on Shopify while also providing key teams positions with the necessary training to manage autonomously their business.
